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Who can argue with the statement, that modern home buyers start their home search on the internet? In fact, 89% is the number, published by N just recently. While print ads in the local news paper, mailing flyers to the broker community and fax listing to the surrounding offices does bring some awareness of a home for sale, cyber space is really where the future buyer of that home is. Extensive online presence has one goal – maximum exposure to the right audience – beneficial to both sellers and buyers. Why?Using modern technology is great way to start and at the end, what it comes down to is creating the adequate ad, advertising at the adequate space and targeting the adequate audience. A lot of advertising is not the answer to an effective home sale.The right advertising is what makes all the difference in bringing traffic and bringing the right traffic that gets that home sold. Complimentary and beneficial to sellers and buyers. Using modern technology is great way to start and at the end, what it comes down to is creating the adequate ad, advertising at the adequate space and targeting the adequate audience. A lot of advertising is not the answer to an effective home sale.The right advertising is what makes all the difference in bringing traffic and bringing the right traffic that gets that home sold. Complimentary and beneficial to sellers and buyers. Contact